In our last blog article, we covered the benefits of using white label content for your agency clients. To recap, white label content creation gives you more time to focus on client relationships and strategy, saves you time and money, and gives you access to professional writers who are experts in their niches.

Achieving these advantages starts with finding a partner you trust to create your clients’ content. Here’s a closer look at our content creation process so you can feel good about outsourcing to a content agency.

How to Get White Label Content for Your Agency Customers

Content Pros is built for agencies who want to scale their services, revenue, and time. That’s why we make it easy to request new content on demand and keep a track record of previously created content. Here’s a closer look at how we do it:

1. Create Your Free Agency Account

Your Content Pros account is where you’ll place your orders on behalf of clients. Our portal keeps your requests organized so that we can complete and deliver them as soon as possible.

Easily go through your past orders and see which topics you’ve covered, when they were completed, and other key details. You can also access past content at any time. We keep a running record of everything we write for you, along with all of the resources that go with them. 

It’s also where you’ll monitor your word bank and add additional credits as needed. You can see at a glance how many credits you have to make budgeting easier.

2. Complete a Detailed Briefing for Each Piece of Content

From our agency to yours, we understand there are unique nuances between clients. We aim to collect as much information upfront as possible so we can learn more about your clients’ goals, the purpose of the content, their tone of voice, desired keywords, and other details. You can complete our briefing in as much or as little detail as you like. Likewise, you can also attach documents, audio recordings, slideshows, or other resources to help our writers shape the content.

Since we’re talking white label content creation, you can also divulge as much or as little information about the client as you prefer. You’re our client; your clients are your own. To us, this means maintaining anonymity on our end so that you get all the credit.

3. Have a Niche Expert Create Your Client’s Content

What makes Content Pros unique is our team of niche experts who can write on a variety of topics with authority. Our writers come from diverse backgrounds, including HR, tech, marketing, healthcare, and others. Depending on your client’s industry, we’ll select a writer who is skilled in that area to ensure the highest writing quality.

If you’re an agency working with multiple businesses in various industries, we’ll manage the process of choosing the best writer for each of your clients or projects. This is often one of the burdens our agency clients experience in working directly with freelancers — they don’t have a defined way to source, vet, and manage multiple freelancers. We do the heavy lifting so you can focus on the outcome.

4. Request Unlimited Revisions to Your Content

Once we deliver the first draft, our commitment to you doesn’t end there. We offer unlimited revisions until you and your client are satisfied. 

We understand that agencies may need additional time beyond our standard 7-day window for revisions since there are more stakeholders involved; we’ll leave the door open and follow up with you accordingly.

5. Get an Entire Content Writing Team on Your Side

Working with our content writing agency, you get a ready-made team of content marketers for every project. We provide an industry-specific content writer for each of your clients, plus an editor and a project manager dedicated to your account. This ensures we deliver high-performing, publish-ready content that you can confidently deliver to your clients on time.

White Label Marketing Agency vs. Freelancer

Agencies sometimes hire freelance writers to outsource their client’s content creation. But the processes, results, and level of quality often vary.

Once you find the right freelancers, they can create deliverables for client requests and can do so in a timely and quality manner. A white label content creation agency can take it up a notch by managing the process for the client, including stringent quality control checks and a dedicated project manager to oversee your account.

Agencies also have vetting processes in place to ensure you’re working with reliable, qualified content creators. When hiring individual freelancers directly, this responsibility falls on the agency and can be costly and time-consuming.

Our agency offers you more scalability with an established, curated team of subject matter experts in multiple verticals. You can work with the same writer each time if you like their work. And if one writer proves not to be a good fit, your agency has a ready-made team of other writers to handle your next request.

How to Choose a White Label Content Creation Service

When choosing a content agency, we suggest using the following criteria to find a great fit.

• Experience in your industry. Your agency can bring authority and authenticity to client requests if they understand the unique characteristics and challenges of your client’s business or industry.
• Customer reviews. Read online reviews and testimonials to learn what other customers like/dislike about an agency. This gives you a glimpse into what your experience might entail.
• Samples of their work. Review some of the agency’s content samples to get a feel for the caliber of writing and research they offer.
• Transparent, customizable pricing. Rather than choosing a rigid pricing package that might not align with your clients’ budgets, inquire about flexible pricing options that allow you to scale your content needs.
• Discovery call. A call confirms the agency is who they say they are and gives you the chance to ask specific questions. It also allows you to learn more about the onboarding process, how they handle revisions, and their overall professionalism. Also, pay attention to the questions the agency asks you — this can be very telling about their experience in working with your type of clientele.
• Sample project. The best way to learn how an agency works end-to-end is to do a trial project. Content Pros offers a sample project to new clients at a discounted rate so you can experience the full benefit of using our services.

White Label Service FAQs

Still have questions about our white label content process? Learn more with answers to our frequently asked questions.

Is Content Pros a white label company?

Yes, Content Pros creates white label content for agencies. We also produce content directly for businesses in a variety of niches. We have subject matter experts in tech, healthcare, HR, marketing, real estate, cryptocurrency, and many others.

How can you help my client’s content marketing strategy?

While we specialize in written content, we understand the role that content plays in your larger marketing efforts. With our depth and breadth of experience in content marketing, we prioritize quality content writing that will help your clients get discovered by search engines and expand their reach on various channels. Our content team offers agencies a cost-effective solution to content creation that saves time and money for both you and your clients.

How do you ensure high-quality content?

We assign a subject matter expert to write content based on your brief and the client’s industry. This takes the guesswork out of the process to ensure we only produce high-quality content.

What types of content do you create?

Some clients need a simple blog post while others require in-depth content — our subject experts can handle the full spectrum. We offer a range of content creation services, including blog articles, white papers, web copy, and email campaigns. We can optimize our custom content or your client’s existing content for search engines to increase their organic traffic.

Do you produce only original content?

We specialize in producing original content for our clients. However, we can also serve requests for updating and/or optimizing existing content.

Can I provide my own content brief?

Yes, you can provide your own brief in your agency’s preferred format. We may have questions about the content direction if your brief is missing a detail that our briefs normally include.

Do you offer special agency pricing?

Yes! We are an agency-friendly content writing company and understand the intricacies of budgeting for outsourced services. For agencies, we offer all-inclusive, predictable pricing at a discounted rate. You can purchase white label content writing “in bulk” and spread it across multiple clients as needed. This way, you don’t need separate accounts or plans for each of your clients.

See How Our White Label Service Makes Your Agency More Profitable

Outsourcing content creation to a team of skilled experts allows you to give your clients best-in-class treatment. To learn more about how white label content creation can make your agency more profitable, schedule a call today.