Creative agencies know that signing a client is just the beginning. The real challenge lies in executing their needs and expectations, and a dedicated white label content agency gives you the shortest and most effective path to success.

Content writing is an essential part of helping clients get found online, build their brands, and connect with their audiences. It’s often a smaller slice of a bigger picture, one that requires specialized skills to get the best results — that’s what you want to deliver, and that’s what your clients expect.

That’s why we created Content Pros in the first place. We work directly with agencies to provide high-quality writing services that help your business succeed and help your clients achieve their goals. Here’s why agencies choose white label content to help them scale and create optimal client outcomes.

What Is White Label Content?

White label content refers to professionally produced content that you can resell to your clients under your own agency. This is a popular solution for agencies that want to offer content writing to clients but don’t have the expertise, bandwidth, or personnel to do so.

White label content gives you a turnkey option for high-quality content to save you time, money, and hassle.

What Is a White Label Content Writing Service?

A white label content writing service specializes in written content for agencies, including blog articles, ebooks, white papers, email newsletters, and similar content.

Your content writing partners produce the content, then you deliver the content to your client. With a white label service, you get access to professional writers, editors, and dedicated account managers to oversee every project.

Content Pros takes a tailored approach to white label content creation. We work on commission, meaning we’re not producing canned articles that can be purchased “off the shelf.”

Agencies send us their client requirements, then we produce content according to their needs. All content is 100% original and produced exclusively for your client.

Our unique advantage lies in our experience in a variety of verticals and niches. Our writing team has real-world experience working in industries like healthcare, HR, technology, digital marketing, real estate, and cryptocurrency (among others) and can write from a place of authority in these areas. 

5 Reasons Why You Should Use White Label Content

Are our white label agency services right for you? Here’s why you should consider doing a test drive with Content Pros:

1. Focus on Client Relationships

Digital marketing agencies don’t run themselves. It takes a hefty amount of follow-up and outreach to keep clients informed and happy, and any time spent on creating deliverables takes away from relationship-building.

Working with Content Pros lets you focus on what you do best — making your clients happy while achieving their business goals.

2. Gain Instant Expertise

Dedicated white label content services make you an expert across multiple industries. Two heads are better than one, and a whole team of professional writers is better than that!

3. Expand Your Services to Grow Revenue

All agencies hit a wall when they do everything with an in-house team. Outsourcing to a white label partner allows you to offer more services to more clients without significant overhead.

Our content agency offers support for blog and article writing, social media marketing, email marketing, SEO services, pay-per-click advertising, and more, helping you to grow your revenue however you see fit.

4. Save Time

Our proprietary portal gives our agency partners a predictable way to submit projects and receive deliverables. It’s a major upgrade from spreadsheets that have to be manually updated, giving you more time back in your workday.

Keep track of the content you’ve produced for your clients, current projects in the queue, and other details, all in one location.

5. Reduce Stress

When you have a reliable partner, you can put some of your business on autopilot and know your clients are being served properly. Our project managers and expert writers take as much stress out of the equation as possible so you can do what you do best (and so can we!).

Is a Monthly Content Service Right For Your Agency?

Wondering how your creative agency can benefit from our white label services? Content Pros might be right for you if…

• You don’t have in-house subject matter expertise on a topic. No one likes saying no to a new client, especially in the current climate of inflation and uncertainty. If you don’t currently have an in-house expert who can write from a place of authority, Content Pros might be able to help.
  We have experience in multiple industries and niches and can mirror your client’s voice and style to create high-quality written content.
• You need a cost-effective, predictable solution to content creation. Flat-rate prices offer predictability for you and your clients. You’ll know how much to quote them and know how much you stand to profit on every project. Budget more effectively, manage cash flow, and avoid surprise charges, no matter your business needs.
  Bonus Tip: Content Pros offers agencies the option to purchase bulk content credits that you can share between all of your clients. 

• You want to take on new clients without more overhead. Accepting new business isn’t just a matter of getting the contract signed. You also need enough resources to properly serve those clients.
  Working with an outsourced partner helps you scale on demand by giving you turnkey access to professionally written content.
• You want to attract new types of clients. Connecting with prospective clients in new industries and niches requires expertise in those areas. Agencies can lean on the expertise of their white label marketing agency to make these connections and create optimal outcomes.
• You’re tired of finding and managing good freelancers. Finding, vetting, hiring, and managing a team of freelancers can be a full-time job. If one were to quit or go radio silent, your client account could be at risk.
  Take advantage of ready-made teams at our white label content writing agency. We’ve done the hiring and vetting for you, and retaining employees is one of our strong suits (many of our writers have been with us for years). Plus, we manage the entire process to ensure timely, quality content, every time.
• You don’t enjoy content writing (because we do). We get it — content writing isn’t for everyone. If you’re burned out on search engine optimization, don’t want to keep up with constant algorithm changes, or want to overcome institutional sameness, working with a white label provider in these areas gives you the results without compromising quality.

Curious what it’s like to work with us as an agency? A Better Jones shared their candid experience. 

What Content Pros Is – And Isn’t

Content Pros offers white label content writing services for digital marketing companies, large agency partners, smaller agencies, and local businesses.

Our core business includes writing:

• Blogs and articles
• Ebooks
• White papers
• Case studies
• Website copy
• Product descriptions
• Lead magnets
• Plus: editing and project management for written content creation

We do not offer services such as:

• Link building (but we can create written content to support link building)
• Web design services (but we can write content for new or existing web designs)
• Google Analytics support
• White label SEO
• Paid search, such as Google Ads
• Social media advertising (but we can write captions and callouts for your social media posts)
• Keyword research (but we can optimize your content by using your own keyword research)

How White Label Content Marketing Works

We’ve designed our white label services for marketing agencies to be as smooth and seamless as possible. Here’s a quick peek at how we approach white label content creation:

1. Sign up for a free Content Pros account

Our portal is where you’ll purchase and view word credits, fill out project details, communicate with our team, and receive project deliverables. It’s free to create an account and take a look around.

2. Start a discounted trial

Before hiring us as your white label marketing agency, we offer a commitment-free trial. Enjoy a substantial discount on your first project so you can get the full Content Pros experience and meet our writing team. We want to make sure we’ll be a good fit for each other before moving forward.

To build confidence in our processes, we’re happy to connect on a call to discuss the types of clients you work with and your writing needs.

3. Onboard our services

Before we start writing, we want to understand your content marketing strategy and expectations. This includes the unique value proposition, buyer personas, and brand guidelines so we can deliver content in your client’s voice. We’ll then assign an expert writer from our team based on the client’s niche and requirements.

Your dedicated account manager will guide you through the onboarding process and keep you updated while we’re working on your content. They can also help you place orders, fill out project briefs, upload supporting files and resources, and brainstorm topic ideas. 

4. Place your client orders on their behalf

After you place a request in our portal, we’ll research, write, and optimize your content. It also goes through an extensive editing process to ensure the content aligns with the project brief and brand guidelines before it’s delivered to you.

We offer unlimited revisions until you and your client are satisfied. Since you can choose to work with the same writer, editor, and account manager every time, we quickly learn your style and preferences.

5. Get a dedicated account manager to oversee each project

Your account manager guides every project to ensure an on-time delivery and that your brief and our deliverable are a perfect match. You’ll have a go-to person for questions, updates, and anything else on your mind.

For a more in-depth look at our white label digital marketing process, see our blog post: How Does White Label Content Creation Work?

Need White Label Blog Content Services? Let’s Talk!

Content Pros specializes in writing to complement your digital marketing services. Take advantage of our dedicated team who can add value to your clients’ marketing strategy with high-performing content. 

If you’re ready to scale your agency with white label content writing services, let’s talk!