Your blog has major marketing potential, helping you to build valuable backlinks, attract leads, generate free traffic, and increase your revenue. But to truly capitalize on these opportunities, your job isn’t done when you hit Publish. You also need to know how to promote a blog article once it’s live.
Here’s how to expand your article’s reach and optimize your ROI.
How to Promote a Blog Post
After writing and publishing a blog article, your focus shifts to growing its reach and maximizing its value. Follow these four steps to promote your new article effectively.
1. Create Internal Links
You can’t link to your new blog from other blogs until it’s live. Once you publish it, start building internal backlinks to it. Go through past blog articles to find opportunities to link to the new content. Make sure you use appropriate anchor text when linking to help search engines understand what your content is about. Ideally, include a keyword for your new article in the anchor text of the existing article.
2. Check for Indexing
Google won’t pick up your new blog article right away. It may take hours or even days before Google will return your blog post in search results.
However, you can check for indexing by typing “site:yourdomain.com/category” into Google, where you plug your own domain and category into the respective places.
Likewise, you can also do a Google search for your website followed by the title of your new blog article.
This is an important step, as you won’t be able to generate organic traffic to your blog until search engines index it. If it’s been several days and your blog still isn’t indexed, you can ask Google to crawl your new page using their URL Inspection Tool.
3. Proofread and Test Your Blog Article
Since your fresh blog isn’t getting much (if any) traffic at this point, now is a great time to review it live. Take a moment to proofread the blog once it’s published. Look for typos, formatting issues, or anchor text that didn’t get completely linked.
If you created a lead magnet to accompany the blog post, make sure the pop-up and download deliver the anticipated content with a pleasant user experience. You can also test your blog article by clicking each link and making sure they work. Broken links can harm your SEO, so fixing it early will help you mitigate any damage.
4. Promote Your Blog
If all looks good, it’s time to share your new article with the world. Promote your blog to your customers and employees, two groups who are most likely to read your content. You can also share the blog in other places (more on that in a moment) to attract new leads and get in front of a wider audience.
Where to Promote a Blog Article
The best marketers know how to deliver valuable content to users at the right time. There are five key ways to distribute great content to the people who are searching for answers to the problems your company solves:
Capitalize on Social Media
The easiest place to share your new article is your own social channels. Post a link and some teaser copy to get quick, free traffic. This lets people know you’ve posted something new, plus it gives them a hint on why they should read it.
To take your social media promotion to the next level, consider creating a Facebook Group or Quora Space. You can also use audience retargeting solutions like Meta Pixel to qualify users according to their position in your sales funnel and show them the most relevant content.
Reach Out to Contributors and Sources
Great content uses well-established authorities and subject matter experts as references. Reaching out to the people you cite in your blog posts can help spread the word about the products and services your company offers, especially if they share your content with their audience.
Respond to Real Users
Quora, Reddit, and Medium are all great places to establish brand authority while helping real users solve problems. Include a link to your blog post within each of your responses. Whenever a new user with the same problem comes across your content on these platforms, you may earn another lead.
Share with Your Email List
Email subscribers have already bought into who you are and what you do. Send a newsletter or email blast to let them know every time you post a new blog article. Your subscribers can check it out and give you some early traffic — something search engines love.
Incorporate Blogs Into Your Sales Process
Educational content can be a powerful asset for sales teams. Giving free, valuable content to leads can help qualify and guide them along each step of your sales funnel.
Promoting your blog article doesn’t mean pasting a link to it on every public forum. You’ll need to be strategic about where and how you share it. You want to ensure you’re posting it in relevant places where real people are likely to click on it, and ultimately benefit from it.
Delegate to Scale Up Your Blog
Being able to write great blog content is just one part of what it takes to generate marketing results. Thorough research, a consistent editorial calendar, and a variety of valuable resources all play crucial roles in delivering content to readers and giving them the tools they need to make use of it.
Running a successful content marketing campaign takes time, effort, and expertise. This is one reason why 64% of B2B marketers outsource their blog writing. Hiring professional content writers helps ensure you can optimize your time working on promotional initiatives while posting a consistent stream of traffic-driving content to your blog. Start scaling your content marketing efforts today by exploring our expert content writing services.
