HOW TO NAVIGATE THIS GUIDE

Each section of this guide is comprised of three parts:

1) Information
2) Real-life example
3) Activity

To get the most out of our guide, make sure you read it in order. Take the time to fill out each activity box.

At the bottom of the page, you’ll have the option of downloading the full guide, including what you wrote in the activity boxes, in the form of a PDF file to save for later or pass to your team.

Happy learning!

The Interactive Guide to Creating Your First Blogging Strategy & Content Calendar

In the world of content marketing, your success depends on whether you have a plan in place and how well-laid-out that plan is. But where do you start, and how do you do it? What makes a blogging strategy successful? All this can be a little overwhelming, but don’t worry – we’re here to help!

In this guide, we’re going to answer your most burning questions on this topic…

  1. We’ll explain why having a blogging strategy in place is vital for any business. 
  2. We’ll teach you how to set content creation goals, define and research your target audience, and decide on a content type that best suits your blogging needs. 
  3. We’ll also talk to an SEO expert about SEO best practices, how you can optimize your content for keywords, and do keyword research for your brand. 
  4. And finally, we will help you come up with your own topic ideas for every stage of the buyer’s journey and go over the basics of distributing and promoting your content to help you get a leg up on your competition in the content marketing game.

The guide is divided into two sections. The first will teach you how to come up with your own, successful blogging strategy. The second will help tie it all together by showing you how to create your first content calendar. You will find some real-world examples of companies that have it all figured out that you can learn from, and you’ll have the chance to do some exercises we’ve included to put the theory into practice.

When you’re done going through this guide, you’ll have all the tools you need to implement an outstanding content creation strategy and start reaping the benefits in no time.

Follow along as you go through this material by participating in the activities we’ve created at the end of each section. When you’re finished, we will compile all of the results for you into one easy to use blog strategy document that you can take with you after the course is complete.

How to Come Up with a Blogging Strategy

Why you need a blogging strategy

You may be wondering why you even need a blogging strategy. Maybe you’re completely new to content marketing and don’t even have a blog yet. Or maybe you already have a blog where you publish blog posts from time to time with no consistency or plan in place. If that is the case, you’re probably wasting your time.

Content marketing is a stellar tool for building a reputation and establishing your brand as a leader in your industry. If done properly and deliberately, it can prove far superior to traditional forms of marketing, attracting prospective clients and generating organic website traffic that will ultimately translate into a boost in both sales and brand awareness.

All you need is a well-thought-out plan, a little time, and a little more patience to make your content marketing efforts pay off big time. You might be asking yourself: How long will I have to wait before I start seeing results? The general consensus is that properly executed content marketing campaigns should yield initial results within six months. To find out more, check out our blog post in which we answer this very question.

1. Set Content Creation Goals

When you commit to creating a content strategy, the first step you need to take is setting content creation goals. Sit down and ask yourself what you’re hoping to get out of running a blog. Write those goals down – they will be the basis of your strategy, helping you make sure you’re creating the kind of content that best fits your needs and that will produce the results you’re after.

Are you looking to create awareness around your brand? If so, your content should focus on any pain points that are common in your industry that will speak to your readers and help solve their problems. For example, if your company sells sports footwear, a blog post discussing the reasons for some common foot injuries is a great piece for creating awareness.

Is your primary goal to attract more clients and subsequently improve sales? In that case, you need to create content that targets people who are in the later stages of the buying cycle (consideration, decision); they’ve already researched the topic and are ready to commit to a brand and make a purchase.

When it comes to content, there is no one-size-fits-all; what you write about should be tailored to your brand’s individual goals. More importantly, though: no matter what you write about, your content should be personally tailored to the people you want to reach with it. This brings us to the second step: define and research your target audience.

Example:

We ask our new customers to fill out a questionnaire to help us learn more about their goals and expectations. Below are some examples of what a couple of our customers listed as their content creation goals.

Take a look and see if these examples help you think of some ideas for the goals you have with content marketing at your business. There are many “correct” ways in which you can layout your content creation goals. What’s important is that you develop an intent for your content marketing that you feel connected to.

Example #1-
I am looking to create content that provides value to my potential customers, which will position my company as an authority figure in the digital marketing space. I want to be positioned as someone who thinks outside the box but also takes the concepts of marketing and makes them understandable for the small to medium size business owner. I want to be seen as a person who is the champion of the little guy in the arena of ideas.

Nusvara

Example #2-

  • Make our brand and product known to developers through valuable and entertaining top-of-the-funnel content – Awareness
  • Solidify our position as modern industry leaders – Awareness, Consideration
  • Distinguish our product from other painful e-commerce solutions – Consideration, Comparison
  • Help developers get started with e-commerce on their favorite platforms/tools – Conversion

Snipcart

Activity

Use the space below to write down your own content creation goals. Why do you want to streamline your content marketing strategy? What do you expect to get out of it?

2. Define and Research Your Target Audience

As we already mentioned, your content should always be tailored to the people you want to target with it; usually the people who are the most likely to buy your product or service. This is where a buyer persona comes in – a description of your ideal customer. Go into as much detail as possible when creating your buyer persona(s) – it’ll prove invaluable in tailoring your content to their needs and interests.

In order to specify your target audience by creating a buyer persona, you need to research your ideal customers’ behaviors, interests, needs, and pain points. This will help you tailor your content to their needs and concerns. Additionally, knowing what social media channels they tend to spend time on will give you an idea of what marketing channels you should focus on when distributing your content.

Here are some questions you’re going to want to answer about your target audience:

  • Who are they?
  • Where do they hang out online?
  • What type of content do they like?
  • What questions do they have that could be answered through content?
  • What challenges do they face?
  • What social media (e.g. Instagram) influencers do they trust?

There are many ways you can conduct this research and answer the above questions. Here are a few ideas:

Social Media

  • Track your Twitter mentions to see what your customers are saying about you.
  • Learn what kind of content your customers are sharing on social media.
  • See who else your customers follow on Twitter.

Customer Interviews

  • Interview your customers to learn more about them.
  • This can be done by following up with people who recently made a purchase.
  • Ask open-ended questions to allow them to share their experiences.

Don’t forget to write down everything you’ve learned – it’ll be the basis of the buyer persona you create that will be the basis of your content marketing strategy.

Take a look at this buyer persona provided to us by one of our customers. This is a great example because in addition to containing the basic info such as demographics, it takes the persona a step further by being descriptive about his interests, political views, personal beliefs, and other aspects of his personality. Notice how the description paints a very vivid picture of this potential buyer. This makes it much easier to produce and market content that’s specifically tailored to the audience the customer is willing to target.

Our customer is a 55 year old white male from Houston Texas. He’s been married 30 years and has three grown children. He has a high school diploma, a technical school education and is a professional long haul truck driver. He has owned his own truck and trailer for 15 years and has been driving professionally for 35 years. He is overweight, he votes Republican, goes to church regularly and owns several guns and has a permit to carry a concealed weapon. He eats gator when he’s in Florida and Walleye when he’s in Minnesota but his favorite dish a Mexican pulled pork and rice dish his wife makes. She’s Latina. He listens to country music and Rush Limbaugh. He watches Fox news and Roseanne. He reads Tom Clancy and USA Today and complains that the government is too invasive. He owns his own home and makes $100,000 a year but worries he hasn’t saved enough for retirement. He’s vacationed to Branson MO several times. He has been to Europe once and will never go back. He left home at 17. When he left he swore he’d never speak to his father again. He served four years, right out of high school, as an enlisted infantryman in the US Army. He has gone on a fishing or hunting trip with his father every year since his discharge. His younger brother used to drive a truck also but now works for the oil and gas industry as a superintendent at a refinery. He sees his brother’s family every Christmas. His favorite movie is Forrest Gump. His favorite holiday is Labor Day and his favorite child is his daughter, she’s the youngest. He’s still handy and knows how to use any tool he can put his hands on. He watches Youtube videos of woodworking because he likes to make his own cabinets and because woodworking is his idea of relaxing. He drinks Lone Star beer if he drinks at all. He gave up liquor many years ago. He worries that his wife will die before him, that his grandbabies won’t have the chances he did and sometimes, when he’s falling asleep in his truck after a long day on the road, that an asteroid will hit the earth while he’s away from home.

Activity

Use our template to create a buyer persona:

PERSONA NAME:

1. Demographics:

– Location:

– Age:

– Occupation:

– Annual salary:

– Education:

2. Hobbies and Interests:

3. Goals:

4. Challenges:

3. Decide on a Content Type

It’s time to figure out what content type(s) you’re going to focus on creating. Now that you understand your target audience, you can base this decision on what type of content your ideal customers prefer.

Here is an overview of some of the most popular content types:

Blog posts

Blog posts are an excellent way of generating organic traffic to your website, creating awareness around your brand, and attracting leads. Blog posts need to provide information that your readers will find valuable and worth sharing across social media platforms. There are various types of blog posts. Here are just a few examples:

  • Listicles
  • How-To Guides
  • Case Studies
  • Personal Stories

Case studies are beneficial to both sides in that they create awareness around the company the case study is about. You can take a look here at just a few of the case studies that we have created on our own customers.

Keep in mind that blog posts need to be published on a regular schedule – we will discuss this further in Part II of this course where we talk about how to create your first content calendar.

It’s also worth knowing that, according to Kissmetrics, long-form content (1,000+ words) performs best in Google search rankings and resonates well with audiences in terms of providing value.

Videos

Video content is growing in popularity, and research shows that it’s becoming the preferred type of content. It’s not hard to see why – videos are easily consumable, highly engaging and interactive, and they can be shared across all social media platforms. Video will require you to invest more time and resources than written content; however, this will likely pay off in the long run, seeing as it’s 40x more likely to be shared on social media.

Ebooks

Ebooks are an example of what is referred to as “evergreen content.” Much like evergreen trees that do not lose their leaves, evergreen content is content that stays relevant and does not become outdated, which makes it a prime candidate for high-ranking Google search results. It’s good to have an ebook or two that will always provide value to your customers.

Here is an example of a successful ebook we created for one of our customers, Weinheimer Group.
(By the way, check out this case study we did on how our service has saved Weinheimer Group the time and hassle of managing freelance writers.)

This ebook encourages you to download it through its unique and attention-grabbing title: Welcome to the Robot Apocalypse. The contents of the ebook are extremely valuable as they cover information regarding both the present state of AI and future predictions, all backed by statistical data. The ebook explains how AI can fit into business, educating the reader on “how brands can survive and thrive in the age of AI.” Based on all that information, it then lets them decide whether AI is a good fit for their brand. At the end, there is a call to action inviting the reader to contact the company to discuss how AI can fit into their brand. As you can see, this educational, engaging, and thought-provoking ebook has the potential to lead to many sales.

Podcasts

Podcasts are an increasingly popular form of content. They have many advantages that make them desirable: they are easy to access (via iTunes, Spotify, and other mainstream platforms), they’re accessible on-demand, and – perhaps most importantly – they can be listened to on the go. People like absorbing content passively, for example on the way to work, while working out, or while drinking their morning coffee. Podcasts are perfect for this, and you can use this to your advantage.

These are just a few examples of content types you can utilize in your content marketing strategy. Other options include infographics, white papers, slideshares, vlogs, or even memes. Remember that no matter what medium you choose, the most important thing is to have a specific goal and intention behind everything that you are creating.  In what ways are you delivering value and to whom?

Also keep in mind that as long as you have a solid base format for your content, it can be converted and used in many different ways. For example, a well written long-form blog post can be made into a video, the audio can be stripped for a podcast, and quotes or statistics cited throughout can be great snippets for social media. The possibilities are endless!

Activity

Remember the results of your research on what types of content resonate most with your audience. Based on that, write down 2-3 types of content you think will be beneficial to your brand and why:

4. Come Up with Keywords

Keywords “explain” to search engines such as Google what your content is about. And when Google understands what your content is about, it displays it when people search for those keywords. The goal is for your content to show up higher than that of your competitors when potential customers search for a particular phrase, increasing traffic to your website and ultimately boosting sales. Not every piece of content you produce will feature the exact same keywords; however, you should have a pool of keywords to choose from that are relevant to your brand and what your ideal customers are searching for.

It’s vital to optimize your content for SEO. The goal is for your website to rank higher than your competitors’ in search engines such as Google.

We interviewed Chris S., SEO specialist at NuSvara with over 20 years of experience, to find out more about SEO best practices.

“If you take two pieces of content that are equally well-written and engaging, but only one of them is optimized, the one that’s optimized is gonna perform better. It does a better job telling Google what the content is about, which means it will outrank the piece of content that isn’t optimized. It’s only logical.”

He went on to say that there has to be a balance. Google can identify poorly written content. If a blog post is optimized for SEO but is not engaging, and people click on it and leave right away, Google will recognize that people don’t like this particular piece of content, and it won’t rank as high as a blog post that’s both engaging and optimized. As you can see, it’s important for your content to be both well-written AND optimized for SEO. Focusing on one or the other is only half of the picture.

Google’s ranking algorithm, RankBrain, can even recognize when your content is riddled with typos or grammatical mistakes. “You just can’t fake quality. RankBrain is too smart for that now,” says Chris. Don’t forget to proofread!

If you’re outsourcing your content creation, you typically get what you pay for. There was a time when poor-quality, cheap, short-form content written by non-native speakers could get people to your website. This kind of content lost its effectiveness 5-7 years ago. Thanks to the major updates to Google’s algorithm in the recent years, the search engine has cracked down on this kind of low-quality content, and it just won’t cut it anymore.

“Today, there’s really no place for low-quality content. Don’t waste your time and money. If you’re gonna do it, it has to be good quality. You could pay $2,000 and get something great out of it, or you could pay $1,000 and get nothing.”

We also asked Chris to tell us a bit about how to do keyword research to establish what keywords are most relevant to your brand. According to him, keyword research is the foundation of SEO. “Just put yourself in the client’s chair and think about how you want them to find you. Better yet, talk to your friends and ask them how they would find you. What keywords would they use?” Another way is to look into what keywords your competitors are targeting.

If you want to take your keyword research a step further, try Google Adwords’ Keyword Planner tool – it’s not free, but it’s very helpful. It lets you enter a few keywords and suggests a long list of other keywords that are relevant to the ones you entered. It also shows you how many people Google a certain keyword a month, which helps you prioritize the keywords that should be your primary target phrases.

Once you have your keywords listed, you can design your content based on those phrases.

Here are a few more SEO tips from Chris:

  • Keyword density should vary depending on the length of the content. A good idea is to have a keyword every 250-400 words. In big blocks of content, shoot for 3-4 keywords.
  • Avoid keyword stuffing. You don’t want your content to be over optimized – this can make it sound forced and negatively affect the user experience.
  • “SEO is a marathon; not a sprint. It’s a game of patience; not perfection. It’ll get you where you want to go if you stick with it.”

Check out the keywords targeted by one of our customers, FocusMe – a company whose product is an app blocker intended to increase productivity. You can use the example provided below to help think about some of the keywords that you should be focusing on with the content you are creating for your business.

What are the main keywords you are targeting at the main campaign level?
Website blocker, app blocker, block sites, productivity, time management, how to block social media, how to block a website, productivity app.

Activity

Keeping in mind your brand as well as what your customers tend to search for, come up with 10-20 brand keywords that you can use in your content:

5. Think of Potential Topic Ideas

Now comes the fun part – it’s time to brainstorm potential blog post ideas. Make sure the topics are relevant to your brand and target audience. Take another look at your ideal customers’ pain points, concerns, and needs that you jotted down when creating a buyer persona. How can you address them with your content?

This is a good time to use the research you’ve done into what’s trending in your industry and what kind of content your ideal customers are sharing. You can also look into creating content that’s season-specific or related to events happening in your industry.

Another thing you would benefit from is conducting research into what your competitors are publishing. See which of their content performs best and let it give you an idea of what’s trending at any given moment and inspire you to create content that addresses the same issues, but in a better way.

It’s helpful to come up with ideas for each stage of the buyer’s journey. This will ensure you have something for everyone, whether they’re at the beginning of end of the marketing funnel. Refer back to Section 1: Set Content Creation Goals to refresh your memory about each stage of the buyer’s journey.

Check out some of the ideas we’ve come up with for our own blog to address some of the common pain points faced by our customers or prospects.

  1. The Anatomy of a Well-Written Blog Post Awareness
  2. A Comparison: Other Blogging Services vs. Content Pros Consideration
  3. Why Working with Content Pros Is the Best Decision You Could Make Decision
Activity

Come up with 3-5 headlines for each stage of the buyer’s journey that are relevant to your industry and in line with your target audience’s interests and needs.

Awareness:

Consideration:

Decision: 

6. Promote and Distribute Your Content

Now’s the time to plan the distribution and promotion phase.

According to Social Media Examiner, over 81% of marketers saw increased traffic after investing as little as 6 hours a week in social media marketing. That’s huge, but there are some things you need to determine before you get started. Where are you going to publish your content? It’s not enough to throw a bunch of mud at the wall hoping some of it will stick. Where you distribute your content is tied strongly to where your audience hangs out. Refer back to your buyer persona and their online habits. Do they spend a lot of time on Facebook? Do they tweet every day? Do they like to connect via LinkedIn?

Each marketing platform is unique and requires a different approach.

Another cool idea for a website that can be used for inbound marketing is Quora. If your ideal customers tend to browse this knowledge sharing platform, this gives you an awesome platform that provides fun ways of promoting your content and building your brand.

All you have to do is search for questions people have already asked that relate to an issue or pain point discussed in a piece of content you’ve produced. Then, you post a short answer and tie in a link to the content so that anyone with those same concerns or questions can click on it and be taken to your blog.

Other ideas for promotion include reaching out to influencer bloggers in your industry and discussing a guest blog post, podcast, or video. If you can achieve this, you’ll gain access to a wider audience that is still in line with your buyer persona.

Here at Content Pros, we focus our content promotion on three platforms that we know our target audience is likely to use: Facebook, Twitter, and LinkedIn. Here’s an example of how we promoted the same post on each of these platforms:

Facebook:

Twitter:

LinkedIn:

Notice the differences between the copy used for each distribution platform. While Facebook and LinkedIn allow for longer and more informative descriptions, Twitter is designed to support bite-sized snippets with one or two hashtags. For more tips on how to write this kind of promotional copy for different social media platforms, feel free to check out our guide to writing promotional content.

Activity

Take a look at the above examples and try to come up with your own version of promotional content copy for a blog post of your own or one that you are thinking about writing . Write a short but attention-grabbing Twitter headline and a longer, more informative Facebook headline:

Twitter headline:

Facebook headline:

7. Specify Your Metrics

Now that you know what you’re going to write about and where you’re going to distribute your content, you need to figure out how you’re going to measure the success of your newly implemented content strategy. This can help you learn whether what you’re doing is enough or if you need to change it up. If you don’t know this, you’ll never know whether your efforts are paying off.

The success of your content marketing efforts can be measured according to one of the following three categories:

Engagement metrics:

  • Which of your content is getting shared on social media and how many times?
  • How many comments and likes is your content getting?
  • How often is your content being mentioned on other blogs?

* These metrics can be tracked using Google Analytics.

Distribution metrics:

If your goal is brand awareness, distribution metrics will give you a great idea of your progress.

  • Who is viewing your content?
  • How many people are clicking on your CTAs?
  • Which of your landing pages get the most clicks?

Conversion metrics:

If your main objective is getting sales, you’re going to want to know if your content marketing efforts are yielding ROI results in the form of readers turning into customers. You can track your conversion rates using Google analytics.

If you’re not seeing any measurable success after several months, it might be time to reevaluate your content marketing strategy. Go over all the steps once again – practice makes perfect!

For example, we use Buffer to schedule our social media promotional posts ahead of time so they’re posted automatically when we want them to. Buffer also gives us insight into analytics of every post that is submitted through the platform. Here is one of our posts and its engagement rates (reach, clicks, comments, likes, shares).

Activity:

Think back on the content creation goals you set earlier (those are important at every stage of creating a content strategy!) and try to figure out which metrics you should be focusing on to track your progress related to those goals.

Do you want to increase the organic traffic to your website? Focus on tracking organic visits.

Are you looking to improve your SEO rankings? Make sure you track keyword rankings.

Is your goal to collect emails? Track opt-ins to your blog content.

Is brand awareness your top priority? Be sure to track social media following and engagement (such as shares and mentions on other blogs).

How to Create Your First Content Calendar

What is a content calendar and why you need one

You’re probably already aware of the fact that an effective content marketing strategy requires lots and lots of planning. In order to be successful at content creation, you absolutely need to be consistent and organized. And to do this, you need to plan out the content you’re going to create and publish in advance. As simple as it sounds, a content calendar can help you do just that – it gives you a system that allows you to plan out and schedule your ideas in advance so that you have content lined up and can publish it on a consistent basis.

1. Pick a Medium for Your Content Calendar

There is a wide variety of software out there that you can use for your content calendar. Here are a few examples of awesome tools you can use for this purpose:

 

Trello

Trello is a task management website that lets you collaborate with other team members (you can also use it alone if you like). Trello has boards, and each board has lists. You can assign different lists for different tasks. Further, you can add cards to each list – each card can be a blog post idea. You can also use color-coded labels on your cards for easy tracking (labels can include: in production, in editing, published, etc.). Once you’ve entered all the information, you can view all your cards in calendar form.

 

Google Sheets

A simple way to track your content creation is using a spreadsheet such as Google Sheets. The good thing about Google Sheets is that it integrates with apps such as Zapier, Google Calendar, and Twitter.

 

CoSchedule

This is a paid option, but CoSchedule is a straightforward content marketing calendar tool that connects with your blog through WordPress. It has some nifty features that let you plan your content strategy.

There are tons of other options to choose from, both free and paid. It’s all a matter of trying some out until you find the one that feels right for you personally.

 

Take a look at our own content calendar in Trello:

Activity

Test out a few different platforms that allow you to create and view a content calendar and decide which one you’re most comfortable with.

Trello

Pros: 

Cons: 

Google Sheets

Pros: 

Cons: 

Coschedule

Pros: 

Cons: 

2. Decide How to Set Up Your Content Calendar

To create a successful content calendar, you need to decide on how you’re going to structure it. This is where you’ll lay out the foundation for your content calendar where you’ll later place your ideas. A good way to do this is to divide it up by production stage.

Take a look at our production stages laid out in Trello (our tool of choice) as lists:

Activity

Practice in Trello by creating a separate board for your blog. Add lists that represent each production stage (e.g. blog post ideas, ready for production, in production, in editing, ready for implementation, completed). Move the cards with blog post ideas around depending on what production stage a certain blog post is in at any moment.

Play around with lists and cards. Take a look at our example above; you can model the layout of your content calendar on ours. Use color-coded labels to mark different types of content, such as case studies, ebooks, videos, etc. Don’t forget to have fun with it!

3. Brainstorm and Outline Ideas

Now that you have everything set up, you’re ready to start brainstorming ideas.

Come up with ideas that suit your business and industry and are aligned with the blogging strategy you’ve already created. Research things like events and season-specific trends that are relevant to your brand. Write down every idea that comes to mind – you probably won’t end up going with all of them, but brainstorming as many as you can is sure to leave you with some gems.

Once you’ve brainstormed and ended up with a long list of potential topics, it’s time to prioritize some over others and start outlining the ones you want to publish first.

If you want to save time on coming up with ideas, try our blog post idea generator. All you have to do is enter three keywords, and within seconds, you’ll have a week’s worth of ideas. Afterwards, you’ll have the option to opt in and receive an email with an entire year’s worth of personalized ideas! Try it out and let us know your thoughts.

Here at Content Pros, we use an outline template to help our customers articulate their ideas and specify their expectations. Here is an example of a blog post outline submitted by one of our customers, Primalogik.

Here’s a blog post that can help you get the hang of creating awesome blog post ideas that can be turned into an equally awesome piece of content.

Activity

Try to come up with your own topic outline. It doesn’t necessarily have to follow our template, but you should include all the information you or your writer will need to craft an awesome piece of content. If you need help figuring out how to set your writing team for success by providing all the info they need to craft an awesome piece of content, read our blog post where we go over this. (https://contentpros.io/how-to-set-up-your-outsourced-content-writing-team-for-success/). Come up with a blog post idea and fill out the following sections. You can remove or add sections according to what you feel is useful to you.

Blog topic:

Word Count:

Topic Details:

Target Audience

Ideal Buying Stage

Keywords:

Tone & Writing Style:

(Tip: could be informal, humorous, educational, witty, punchy, authoritative…)

4. Schedule Your Content

It’s time to put your content calendar to good use and schedule content to be published in the future.

Here at Content Pros, we like to publish four pieces of content a month. Two of those are always case studies. We have a year’s worth of ideas lined up in the “not ready for production” list on the Trello board, and they’re in the order we want to produce them in. We’ve attached a tentative due date to each card; this way, we have a content calendar with ideas lined up for the rest of the year!

You can add a due date to any card in Trello. Take a look at how we’ve done this with our upcoming blog post.

Activity

Go back to the Trello board you created earlier and add more ideas to the first list. Then, decide how often you want to publish (different types of content can have different frequencies). After that, drag the cards with the ideas in that list and put them in the order you think is most relevant, with the ones you want to produce first at the very top of the list. Now you can add due dates to each card based on how often you want to be posting. At first it’ll just be tentative, but after a short while, you’ll have yourself a nifty content calendar with ideas lined up for months and months to come!

Make sure you’re publishing consistently and frequently. Use your newly set up content calendar to schedule them and stay on top of things. You’re bound to see results in no time – just don’t forget to track your success metrics to make sure you’re on the right path!

Congrats on completing our interactive guide!

Now it’s time to download it so you can save it for later or pass it to your team.