Content marketing can be expensive, and it’s hard to continue allocating resources to a marketing initiative that isn’t yielding tangible results. The fact of the matter is that content marketing, when done correctly, always works. It just takes time.
The harsh reality is that your B2B SaaS company will live and die according to how many people use your product or service (and how many stick around). Our goal with this piece is to give you a highly actionable toolkit you can adopt to promote your company.
Effective content marketing requires you to understand exactly what your customers are thinking. Although we can’t give you mind reading superpowers, we can teach you a process for customer research that boosts sales.
The age of inbound marketing is upon us. Which means that your salespeople are now much further along in the customer’s buying process than they used to be.